Hersheys Chocolate

The Chocolate Connoisseur July 31st, 2007

The Hershey chocolate company as known today was founded in 1894. The founder was Milton Hershey, an already known candy manufacturer. Mr. Hershey started his business making caramel candies and then decided to coat the caramels with chocolate. In approximately 1900, the idea and inspiration for creating other chocolate treats was born and the company was located in Lancaster, Pennsylvania. As the business grew, Mr. Hershey moved his business to a large facility located in southern Pennsylvania, which is now known today as Hershey, Pennsylvania.

One of the best-known products from the Hershey line of chocolates is the Hershey Kisses. The recognizable foil-wrapped Kiss became a trademark product in 1924. Other products were introduced throughout the years. In 1925 Mr. Goodbar was created; in 1926 Hershey’s chocolate syrup was produced; the idea of chocolate chips for baking was bought to the consumer’s attention in 1928; followed in 1938 by the introduction of the Krackel bar. The Hershey Company provided chocolate to another company then known as the H.B. Reese Company. This company made peanut butter cups, which were coated with chocolate. At that time they were called Penny Cups. The Reese Peanut Butter Cup has been enjoyed for more than 75 years and after the death of Mr. Reese in 1956 Mr. Hershey purchased the company. From 1968 onwards, The Hershey Company has acquired many other companies including Delmonico Foods, Roundtree Mackintosh, Y and S Company, responsible for providing Twizzler’s licorice, and Ronzoni’s Foods, to name but a few.
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Godiva Chocolates

The Chocolate Connoisseur July 26th, 2007

A chocolatier named Joseph Draps created Godiva Chocolate more than 75 years ago. It was said that Draps used the name Godiva to honor the legendary Lady Godiva. The Godiva chocolates are decadent assortments of chocolates that are exquisitely handmade to create edible masterpieces. Some of the chocolate pieces are made by molding the chocolate, while others are coated by passing through a layer of flowing chocolate to cover an amazing mixture of goodness for the center of the chocolate. The practice at Godiva is to provide hand-decorated pieces of chocolate for chocolate fanciers. Skilled chocolate makers produce many tons of chocolates per day.

Marketing of Godiva Chocolates

The Godiva Chocolates are world known and enjoyed. The packaging for the Godiva brand is well recognized with its signature gold boxes referred to in the company as ballontins. The main manufacturer is located in Brussels, Belgium. The Godiva Chocolate Company does not make chocolate novelties such as heart shaped boxes or roses as it prides itself on producing and selling European style chocolates. In 1966 Godiva chocolates were introduced in the United States. There are approximately 200 Godiva stores throughout the United States and an additional 1000 outlets in major departments stores such as Saks Fifth Avenue and Bloomindales. The second manufacturing plant is located in Pennsylvania. This plant supplies more than 3000 places throughout the North American market. Godiva chocolates are usually available in Duty Free stores in major airports around the world.
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