Godiva Chocolates
The Chocolate Connoisseur July 26th, 2007
A chocolatier named Joseph Draps created Godiva Chocolate more than 75 years ago. It was said that Draps used the name Godiva to honor the legendary Lady Godiva. The Godiva chocolates are decadent assortments of chocolates that are exquisitely handmade to create edible masterpieces. Some of the chocolate pieces are made by molding the chocolate, while others are coated by passing through a layer of flowing chocolate to cover an amazing mixture of goodness for the center of the chocolate. The practice at Godiva is to provide hand-decorated pieces of chocolate for chocolate fanciers. Skilled chocolate makers produce many tons of chocolates per day.
Marketing of Godiva Chocolates
The Godiva Chocolates are world known and enjoyed. The packaging for the Godiva brand is well recognized with its signature gold boxes referred to in the company as ballontins. The main manufacturer is located in Brussels, Belgium. The Godiva Chocolate Company does not make chocolate novelties such as heart shaped boxes or roses as it prides itself on producing and selling European style chocolates. In 1966 Godiva chocolates were introduced in the United States. There are approximately 200 Godiva stores throughout the United States and an additional 1000 outlets in major departments stores such as Saks Fifth Avenue and Bloomindales. The second manufacturing plant is located in Pennsylvania. This plant supplies more than 3000 places throughout the North American market. Godiva chocolates are usually available in Duty Free stores in major airports around the world.
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